While businesses layer in more technology and become more integrated, silos remain. VPs of sales spend too much time putting out operational fires. Marketers struggle to understand attribution. CEOs remain unable to report accurate numbers to their boards.
We had a realization: modern businesses need a new set of operations skills and leadership. One centralized operations program to see the whole picture, align systems and processes, and provide an accountable source of trustworthy reporting.
We call this revenue operations.And we call ourselves Iceberg.
Your reports are the tip of the proverbial iceberg. To get those right, the systems under the surface must be well built.
We leverage deep operations expertise to help you implement the right systems, tools, and training so that you can trust your reporting — and focus on your job.
Building great operational infrastructure is only valuable if your teams know how to operate within it. We provide documentation and training to ensure that everyone understands how to execute.
We arm your teams with trustworthy reporting of their critical metrics in the form of Metrics Packs that are customized, built, and managed for you.
Taft grew up in North Carolina, where he attended East Carolina University before working as a police officer and SWAT team member.
He focused on financial crimes as a detective and federal task force member. In the seven years since Taft switched to the private sector, he has worked in sales development, sales, and operations for high-growth startups in the San Francisco Bay Area.
Scott grew up in Idaho, where he attended the University of Idaho before beginning his career in sales as an orthopedic medical device rep in the northwest region.
After nine years of growing his territory and building a sales team, Scott transitioned into software sales. Since then, he has been leveraging his sales and sales development experience with venture-backed tech startups. When he’s not working, Scott spends time with his family and trains for the next Iron Man.
For any marketing team, time and other resources are perpetually at a premium, and there are roughly three times as many things on our to-do list as we can tackle. Iceberg has been our solution — they came in, understood our systems and processes, and helped us meet our goals, including helping to solve lead attribution challenges.Anna Westendorf Director of Marketing, PeopleGrove
Justin and his team came in and made an immediate difference by tackling some high priority projects we were struggling to even start. They handled users' issues so we could get back to strategy, which is our main focus.Sean Quinnan Head of Sales Operations, HouseCanary
I went through four Salesforce Admins in a year before I found Taft. Taft was the first person I found who understood CRM infrastructure, Sales, and Marketing. This gave him the ability to execute what I wanted, while also challenging me on things that I thought I wanted.Derrik S. Shakespear VP Sales and Marketing, busybusy