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Our Approach to Data Accuracy

The name Iceberg comes from a realization. A report is a representation of data, systems and processes throughout your company. If any of these other areas are inaccurate, you can’t trust your reports, and you can’t scale your business.

How data works in a modern business

Our approach - icon-01

Modern sales, marketing and customer success teams share tools and data sources like never before.


When a problem arises, it's not isolated to one team or system. Just one inaccurate component can lead to inaccurate data and poor strategic decisions.

Tools alone can’t solve these problems.

Many of tools promise a silver bullet. And sure, tools can be powerful. But tools layered on top of your CRM or other tools don’t always get to the root of the problem. Often, you end up with more problems.


The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

Bill Gates

Trustworthy data requires a holistic approach

Because data flows through so many parts of an interconnected business, only a thoughtful, holistic approach to tools, processes and training produces trustworthy reports.

This approach requires a resource that can see the whole picture, understand how to pull it all together, and is accountable for accurate data.

What trustworthy data looks like

Core to Iceberg’s service are Metrics Packs. Metric Packs are centrally managed collections of metrics, built and managed by us, so they are always trustworthy. Each Metrics Pack is built for a specific purpose.

Board Pack

Preparing metrics for board meetings should be as simple as refreshing a dashboard.

Sales Pack

Understand the revenue funnel and the effort the sales team expends to move prospects through it.

Customer Success Pack

Keep a close eye on renewal, expansion, churn, CSat, NPS, and other key account health indicators.

Marketing Pack

Track how each channel is performing, where to spend money and whether sales is making the most of the support they receive.

Ready for data you can trust?